James Guy, a triple Olympic champion and six-time Olympic medallist, has launched the James Guy Academy, a premium online coaching platform. This platform aims to provide swimmers, parents, coaches, masters athletes, and triathletes with direct access to the knowledge and experience that have contributed to Guy's success in the sport.
The Academy, built on over 13 years of world-stage experience, complements traditional coaching with expert education, technical analysis, mindset support, and ongoing guidance from Guy and leading specialists. It offers a supportive global swimming community, allowing members to learn directly from an elite athlete.
Guy's motivation for creating the Academy stems from his desire to give back to the sport that has given him so much. He has learned from world-class coaches and teammates, and now wants to share these lessons to help swimmers and their families enjoy the sport, overcome challenges, and perform at their best. The Academy is not meant to replace coaches but to support their work by providing extra guidance beyond regular training environments.
Membership includes exclusive technical video demonstrations, personalised stroke analysis and race feedback from Guy, weekly live coaching calls and interactive Q&A sessions, expert guidance on nutrition, recovery, mindset, and performance habits, parent-specific education, guest masterclasses from leading experts, and access to a private online community of swimmers from around the world.
To celebrate the launch, anyone joining before August 1, 2026, will become a Founding Member, receiving a lifetime membership price of £99 per month (standard membership is £135 per month), exclusive Founding Member recognition, bonus live sessions, and the opportunity to shape future Academy content and development.
James Guy, MBE, is one of Britain's most accomplished swimmers, having won six Olympic medals, including three Olympic gold medals, alongside multiple World, European, and Commonwealth titles. Through the Academy, he shares the lessons, strategies, and experience from his elite career to help swimmers of all ages and abilities develop faster.
The James Guy Academy is accessible through the website https://www.skool.com/jamesguyacademy1/about and on Instagram @jamesguyacademy1. This platform is a testament to Guy's commitment to the sport and his desire to empower swimmers to reach their full potential.
