What does it truly mean to be Australian? A decade-old poster campaign is reigniting this debate, and it’s as relevant—and controversial—as ever. Ten years ago, artist Peter Drew sparked national conversations with a simple yet powerful image: a Muslim cameleer labeled 'Aussie.' At a time when racial tensions were simmering, Drew’s work challenged the narrow definitions of Australian identity. Now, he’s back with a bold reprise, introducing six new profiles to continue the dialogue.
But here’s where it gets controversial: Drew’s art isn’t universally loved. It’s divisive, polarizing opinions on what it means to belong. Yet, he sees this as an opportunity. 'I want to reach out to people who fear those who look different,' he told SBS News. 'It’s part of being human, but I also hope these posters make new arrivals feel welcome—to show them they belong here as much as anyone else.'
Drew’s project draws from a surprising source: the National Archive’s photographs of individuals who sought exemptions from the White Australia policy—a racist series of laws that restricted non-European immigration from 1901 to the 1970s. 'The irony is incredible,' Drew reflects. 'A policy meant to exclude has given us proof of Australia’s long-standing diversity.'
And this is the part most people miss: While anti-immigration rallies, like those seen in August, claim to protect Australian identity, Drew argues they’re doing the opposite. 'They call themselves patriots, but I believe I’m the patriot,' he says. 'Immigrants love Australia too.' When protesters tore down his posters in Adelaide, Drew turned the moment into art, asking: 'Is this behavior truly Aussie? Is it strength—or weakness?'
The impact of Drew’s work extends far beyond the streets. Last month, Nationals MP Gurmesh Singh shared a personal connection to the project, discovering his Indian great-grandfather’s exemption from the White Australia dictation test. 'It’s powerful,' Drew said, 'especially coming from someone on that side of politics.'
Here’s the question that lingers: Can art redefine patriotism? Drew’s posters aren’t just images—they’re invitations to rethink who we are and who we welcome. What does 'Aussie' mean to you? Let’s talk—agree or disagree, the conversation is far from over.
